Customers who take part in this little game will receive many valuable gifts, special offers, etc. The answers given include: expanding the supermarket in terms of premises changes in counter locations and commodities improvement enhance the entire supermarket in terms of products, images, signs, names. Specifically, one unit raised the question: “In your opinion, how will Big C change in 2021?” Many Big C supermarkets spread across the country have launched a mini-game as an implicit announcement to customers about their new appearance adjustment. The special part about this change is that this supermarket system has a very unique and secret way to deliver the news to its consumers. On the official fan page of Tops market, they explained that Big C is gradually changing itself for brand new advancement. In recent days, customers who go shopping at Big C Au Co (Tan Phu district, Ho Chi Minh City) will be surprised to see that the ‘Big C’ signboard has changed its name to ‘Tops market’. Central Retail Group – the owner of Big C in Vietnam said that the Big C Vietnam supermarket system will officially rename the ‘Big C’ brand name to ‘GO!’ and ‘Tops Market’ due to an M&A deal with Casino Group.
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